Most areas of the Site are accessible without registration of any kind. However, some of our services, outlined below, require some identification in order to be effective. We may also use your information in other ways, such as to contact you about other Breast Cancer Fund activities and/or fundraising campaigns or as otherwise disclosed to you when we collect your information. The types of information the Breast Cancer Fund collects and how it uses this information is outlined below.
Types of Information We Collect
We may gather two general types of information from you when you visit the Site: 1) usage information that does not, by itself, identify you personally, such as, for example, the Uniform Resource Locator (URL) of the Web site that you were using before visiting the Site, which browser you are using and your Internet Protocol (IP) address; and 2) personally identifiable information that you provide, which is information that lets us know the specifics of who you are, such as, for example, your first and last name, mailing address, e-mail address, telephone number, credit card information, purchase history and your username and password for the Site. We do not require you to provide personally identifiable information to access most areas of the Site. However, in order for you to use some of our services, outlined below, you will need to provide, and we will need to use, some of your personally identifiable information.
How We Collect Information
We automatically collect information about your usage of the Site through two principal tools: “cookies” and Google Analytics.
Google Analytics: Google Analytics is a web analytics service offered by Google that tracks and reports Web site traffic. When you visit the Site, Google Analytics will automatically collect certain electronic information from your computer, which may include your IP address; the domain from which you are using the Internet; the Web site you visited immediately preceding this one; the pages you visited on our Site; and the time you spent at each page. Additionally, when you choose to share the content of a page on the Site with your social networks, the content from the Site that you share and networks with which you share will be recorded.
Personally Identifiable Information
There are several contexts in which you will need to provide us with some of your personally identifiable information:
Online Activism: To send a message from our online action center to government officials and other decision-makers you must identify yourself by name, address and e-mail address. The Breast Cancer Fund includes this information when we send your message. Without your identifying information, your message may be much less effective, and in the case of communications with many government officials, disclosing your identity is required.
Postcards and "Spread-the-Word" Pages: To forward an article, postcard or action alert, you must enter your name, e-mail address and the e-mail address(es) of anyone you are sending it to. The Breast Cancer Fund includes your name and e-mail address when we send your message. We retain your personal information, but not the personal information of recipients to whom you direct your messages.
Donations: If you choose to make an online donation to the Breast Cancer Fund, either through a general donation fund or by sponsoring an event participant, you will have to provide your credit card or other billing information. As this information is collected and transferred over the Internet to our Internet Merchant Account’s secure server, it is encrypted using Secure Socket Layer (SSL) technology, the industry standard security technology that is designed to protect sensitive information.
Other Contexts: You also will need to provide your personal information if you wish to subscribe to our e-mail list, register for an event, sign up to volunteer, order a print publication, enter a contest, or order merchandise from the Breast Cancer Fund.
Information You Provide: When you use the Site, you may be given an opportunity to post comments, biographical information or your personal story. If you choose to include any personally identifiable or other information in a Site forum accessible to others, you do so at your own risk. By submitting such a story to us, you give us permission to edit it, post it on the Site and use it in appropriate settings designed to illustrate the impact of our environment on human health. The Breast Cancer Fund is not responsible for the disclosure or use of any information that you choose to post or otherwise make available to others through the Site. We have no obligation to keep that information private or to not use or display it ourselves. If you do not want such information to be viewed by third parties, do not share it in public areas of the Site.
Use and Disclosure of Information Collected From You
As noted above, the Breast Cancer Fund uses the information automatically collected about your use of the Site for the purpose of evaluating how the Site is used and determining how to improve the Site for you and other users. We also may use personally identifiable information for this purpose, as well as for:
- Responding to your requests, such as for particular types of information;
- Processing your donations;
- Processing your enrollment in contests, and informing you of their outcomes;
- Sending you newsletters, articles or other publications you may request or that we believe may interest you; and
- Our internal business purposes, such as data analysis and audits and efforts to evaluate the effectiveness of our promotional messaging.
The Breast Cancer Fund may disclose personally identifiable information to:
- Service Providers. We may share personally identifiable information with unaffiliated third parties who provide us with services, such as to conduct shipping or other order fulfillment, or to provide technology, data analysis, or similar services. We do not share personally identifiable information with unaffiliated third parties for their own marketing purposes.
- Acquirers or Assignees. In the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of the Breast Cancer Fund or its assets, we may transfer any and all information that we collect from Site users or others to the acquiring party or assignee.
Security of Personally Identifiable Information
We attempt to protect your personally identifiable information from theft, loss, or alteration with security measures that are reasonable and consistent with industry standards. For example, we use encryption technologies whenever transferring certain types of sensitive information, such as credit card data. However, due to the nature of the Internet and wireless networks, the Breast Cancer Fund cannot guarantee that personally identifiable information that it collects will be 100 percent secure, either in transmission or at rest, despite our best efforts. Further, the Breast Cancer Fund assumes no responsibility for the security of your information that we may lawfully transmit to third parties once that information is in their possession.
Because you can access your personally identifiable information in your Breast Cancer Fund account through your username and password, it is important you not share your password with anyone. Also remember to log out of your account and close your browser window when you have finished your visit to the Site. This will reduce the risk that someone else might access your account, especially if you are sharing a computer with someone else or are using a computer or mobile device in a public place, such as a library or café. You are entirely responsible for any use or disclosure of your information by anyone to whom you have given your password.
Because the Internet is global, information about you that we collect or that you submit to us may be transferred, processed, stored, and use in countries (including the United States) other than the one in which you live, where laws regarding processing of your personally identifiable information may be less stringent than the laws in your country. By using the Site, you explicitly consent to such transfer, processing, storage, and use of your information.
Updating Your Information
You can review and update the information we have on record for you by going to the Log In link (located at the top of each page on the Site) to manage your profile. Upon your first use of the Log In link, you will need to provide your e-mail address on the Log-In page so we can send you a password. Additionally, you can contact us via email at firstname.lastname@example.org or by phone at 415-346-8223 to assist you with these updates.
Communications from the Breast Cancer Fund and Opting Out
If you submit your personal information to us online or elsewhere, we will add that information to the Breast Cancer Fund’s constituent database, and you may be contacted about other Breast Cancer Fund activities, news and/or fundraising campaigns. If you join our e-mail list, we will have a record of your e-mail address and all other information you choose to provide. You may unsubscribe from receiving such e-mails at any time by clicking the unsubscribe link that appears at the bottom of each e-mail we send, or by e-mailing your unsubscribe request to email@example.com. Additionally, you can be removed from our offline mailing list by contacting us at the email listed above or by calling 415-346-8223. We do not share or sell any of the e-mail addresses, names, mailing addresses or other personal information we collect with other individuals, organizations or companies.
California Privacy Rights
Thank you for visiting the Site and for supporting the Breast Cancer Fund’s work to prevent breast cancer by eliminating our exposure to toxic chemicals and radiation linked to the disease.