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Eco-Friendly Businesses and Nonprofits Highlighted at Women’s Conference New Eco Island

Unique exhibit space features “kitchen-table” talks with eco-luminaries, giveaways and more

FOR IMMEDIATE RELEASE: October 20, 2010
CONTACT: Carly Chomer, Breast Cancer Fund, (703) 407-3433 (cell), carly@breastcancerfund.org

Long Beach, Calif.—On October 25 and 26, 2010, over 30,000 women attending this year’s Women’s Conference can connect with eco-friendly companies committed to making safe and healthy products in an new and innovative space known as Eco Island. The Women’s Conference and the Breast Cancer Fund, the leading organization working to eliminate the environmental causes of the disease, have collaborated to host 10 businesses who are leading the way in corporate and social responsibility and who are raising the bar in making safe, non-toxic products.

With the Women’s Conference also occurring in the last week of Breast Cancer Awareness Month, this is a unique opportunity for women to engage in the groundbreaking efforts to eliminate everyday exposures to toxic chemicals and radiation linked to breast cancer. In addition, Eco Island will be host to a central space for kitchen-table conversations, mini-workshops, book-signings and product giveaways.

WHAT:  Eco Island, designated exhibit space organized by the Breast Cancer Fund and The Women’s Conference to educate consumers on reducing their risk through choosing safe and healthy products that limit their exposure to chemicals in everyday products that are linked to breast cancer and other health problems.

WHO:  Exhibitors include the Breast Cancer Fund, the Campaign for Safe Cosmetics, Seventh Generation cleaning products, Ahnu footwear, and the following cosmetic companies: Acquarella, Juice Beauty, Keys, Jonathan Product, Golden Path Alchemy, Marie Veronique, Jane Iredale and California Baby.
 
WHEN:  Eco Island will be exhibiting from 4-9 p.m. on Monday, October 25, and 7 a.m.-5 p.m. on Tuesday, October 26. A schedule for the kitchen-table conversations and workshops is below.
     
WHERE:  The Women’s Conference, Long Beach Convention and Entertainment Center, Long Beach, Calif.

GREAT VISUALS:  The Eco Island is a uniquely branded space with a central “lounge-style” area for kitchen-table conversations, mini-workshops, book-signings and speakers. Photos of the Eco Island and exhibitors will be available upon request. Video will also be available.

FREE SWAG:  Eco Island companies will be exhibiting their environmentally friendly products, and samples will be available. Tip cards for prevention and educational materials will also be available from the Breast Cancer Fund and Campaign for Safe Cosmetics.

Eco Island kitchen-table conversations
Schedule for speakers, book-signings and workshops

Monday, October 25—Day of Transformation

4:15-4:45 p.m.—"The Five Minute Face" with Leilah Munde, Jane Iredale mineral makeup

5:05-5:35 p.m.—"Natural Beauty, The Trend in Hollywood" with Kerry Malouf, makeup artist and beauty editor of Malibu Magazine

5:35-6:05 p.m.—"Organic Beauty: What Does it Mean and Why Does it Matter" with Kate Watson, Juice Beauty education manager, and Jena Bielitz, Juice Beauty national sales manager

6:10-6:40 p.m.—"What’s Really in Your Makeup Bag?" with Stacy Malkan, author of Not Just a Pretty Face: The Ugly Side of the Beauty Industry. Stacy will also be signing copies of her book.

7:15-7:45 p.m.—"Natural Beauty from The Inside Out and Outside In" with Kathleen Beaton, professional makeup artist

7:45-8:15 p.m.—"It’s Time for Breast Cancer Prevention" with Jeanne Rizzo, Breast Cancer Fund president and CEO

8:20-8:50 p.m.—"Setting the Trend and Not Being Trendy—How I Turned a Niche Brand Into a Mass Market Leader" with Jessica Iclisoy, developer and president of California Baby


Tuesday, October 26—Main Event

11:30 a.m.-noon—"Nature’s Answer to Botox" with Marie Veronique Nadeau, founder of Marie Veronique Organics and author of The Yoga Facelift

2:30-3 p.m.—"Nail Polish: What is Safe?" with Mark Deason of Acquarella, water-based nail products

3-3:30 p.m.—"Simple Steps to Reveal Your Radiant Beauty" with Ashley Beckman and Minka Robinson Stevens of Golden Path Alchemy

4-4:30 p.m.—"The Anti-Aging Secret That Might Just Save Your Life" with Wendy Steele, Keys CEO and cancer survivor

4:30-5 p.m.—Bob Root, CTO of Keys, author of Chemical-Free Skin Health®, an insider’s guide to safer cosmetics and personal care

# # #

The Breast Cancer Fund is the leading national organization working to identify and eliminate the environmental causes of breast cancer. www.breastcancerfund.org.