Kit Crawford is the owner and co-CEO, along with her husband Gary Erickson, of Clif Bar & Company, an innovative and family- and employee-owned business striving to integrate social and environmental responsibility in all aspects of the company. She is also president of the Clif Bar Family Foundation and serves as a strategic advisor to LUNAFEST™, a national traveling film festival of short films by … for … about women™ that raises money for the Breast Cancer Fund.
Since 1999, Clif Bar and their brand LUNA®, makers of The Whole Nutrition Bar for Women®, have been the Breast Cancer Fund's strategic business partner, raising over $3.5 million and invaluable awareness for breast cancer prevention.
Crawford is recognized for her dedication to social responsibility and community development prominently seen in the company's Five Aspirations: sustaining our business, our brands, our people, our community and the planet. The Breast Cancer Fund honored her with a Suzy Cain Leadership Award at our 2011 Heroes Celebration.