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10.15.14

Media Roundup: Fracking for the Cure (10/8/14-10/12/14)

October’s pink ribbon frenzy reached rock bottom last week when Susan G. Komen teamed up with fracking company Baker Hughes to make pink fracking drill bits. It’ll get even dicier next week when the Houston-based company hands Komen founder Nancy Brinker a $100,000 check at Pittsburgh’s Heinz field before the Pittsburgh Steelers play the Indianapolis ... Read more...

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Kit Crawford

Kit Crawford

Kit Crawford is the owner and co-CEO, along with her husband Gary Erickson, of Clif Bar & Company, an innovative and family- and employee-owned business striving to integrate social and environmental responsibility in all aspects of the company. She is also president of the Clif Bar Family Foundation and serves as a strategic advisor to LUNAFEST™, a national traveling film festival of short films by … for … about women™ that raises money for the Breast Cancer Fund.

Since 1999, Clif Bar and their brand LUNA®, makers of The Whole Nutrition Bar for Women®, have been the Breast Cancer Fund's strategic business partner, raising over $3.5 million and invaluable awareness for breast cancer prevention.

Crawford is recognized for her dedication to social responsibility and community development prominently seen in the company's Five Aspirations: sustaining our business, our brands, our people, our community and the planet. The Breast Cancer Fund honored her with a Suzy Cain Leadership Award at our 2011 Heroes Celebration.