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La Rhonda’s Story

At age 17, La Rhonda Crosby-Johnson came home from school one day to find her entire extended family gathered at her house. That’s strange, she thought. She knew that her mom had been sick, but she didn’t know it was cancer. Her mother died later that night. “I had a mother who put a lot ... Read more...

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Joan Blades

Joan Blades of and Jeanne Rizzo of the Breast Cancer Fund

On Mother’s Day in 2006, Joan Blades co-launched MomsRising with the goal of building a massive grassroots online movement to push motherhood and family issues to the forefront of the country's agenda. As co-founder and board member of, Joan knew as well as anyone the power of online organizing. MomsRising now counts more than 150,000 members, and growing. It was the voices of these member moms that helped strengthen the Breast Cancer Fund’s effort to pass the nation’s first federal ban on toxic phthalates in toys.

Joan and MomsRising were honored by the Breast Cancer Fund in 2009 with a Hero Award.